We are conducting a Visitor Information Centre Feasibility Study for our community.
The City of Fort St. John is conducting a feasibility study for a new visitor services centre. Currently, the Visitor Centre is located inside the Pomeroy Sport Centre, the City’s premier ice arena and sport event centre. The Visitor Centre moved to the current location as a temporary measure when the stand-alone building located on 100 Street was decommissioned. Today, that property is being built into an all-season festival plaza.
Visitor centres provide information about their local destination that influences visitor behaviour. Research has shown that visitor centres encourage tourists to extend their stays and spend more money in the local area. Tourism generates approximately $412 million annually in northern British Columbia and the number of people employed in the tourism sector in Fort St John is growing. From 2011 to 2016, the number rose from 895 to 1065 employees. The North Peace Regional Airport handled more than 250,000 passengers in 2017, and it is estimated that 1,127,816 tourists travel the Alaska Highway each year.
The Visitor Centre Feasibility Study will result in the identification of an optimal business model, location, space program, site plan, and concept design options for Fort St. John’s new Visitor Centre. The process will include engagement with internal and external stakeholders.
The Visitor Centre Feasibility Study was presented to Council at the November 8, 2021 Regular Council Meeting. Council adopted the study in principle, and directed staff to use the feasibility study as a guide for further community engagement.
Watch for additional engagement opportunities in the near future.